Publishing your work is not enough if you are a first-time author with a finished manuscript who hopes to make it a bestseller. Although some authors appear to be fortunate with the amount of publicity their new book receives, no book sells itself, and the hard work begins even before it is made available to the general public. To increase sales and reach a larger audience, a book must be properly marketed. Success in the self-publishing industry today depends on having a strong book marketing strategy. To market your book, follow these steps or get along with book authors in Dubai to save time and energy. 1. Know your audience 2. Make a website 3. Create an email list 4. Reach out to book reviewers