The NBA system’s roadmap American scandal

Those differences – perfectly legal and no guarantee of joy for big spenders (see the Suns) – sit alongside obvious gaps in what teams generate: brands, markets, and how much fame (and its sibling, fortune) they can build for their players. Even so, the cap stitches the system together, warts and all, competitively and financially. Not only on the floor: half the luxury-tax haul goes from payers to non-payers, typically helping small markets whose owners often (and sometimes very cynically) lecture about spending. There are more folds if you go looking: franchise values are sky-high (the Celtics north of $6 billion, the Lakers north of $10 billion…), partly tied to this spending/investment logic. What numbers would current and future owners face if part of their annual outlay lived in a shadow economy? No one wants to pluck the golden goose right now. That should mean policing bad practice at least as much as looking the other way in the Adam Silver–brand pax romana.

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