For creative professionals and hobbyists alike, Adobe has been a go-to provider of powerful tools for graphic design, photo editing, and video production. However, the company’s recent price hike for its subscription plans has led many to reconsider their options. If you’re wondering how to keep track of Adobe’s price changes and ensure you’re making the right decision, this guide will help you understand the details of the hike and how to stay informed.



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The Impact of Adobe’s Price Increase

Adobe’s subscription-based pricing model has been the standard for a while now, but recent changes are raising concerns about affordability. The company’s Photography Plan, which includes Photoshop and Lightroom, is seeing a significant price increase, effective January 25th, 2025. This move is part of a broader strategy by Adobe to adjust its pricing across different tiers of service.



Existing customers of the Photography 20GB plan will experience a $5 increase, from $9.99 per month to $14.99 per month. For new customers, Adobe will no longer offer the 20GB cloud storage plan and will instead introduce 1TB of cloud storage with every new plan. The Photography 20GB yearly plan is still available at $119.99 per year, which works out the same as the monthly rate when divided across the year.



Why You Should Care About the Price Hike

If you’ve been using Adobe products for a while, you might be used to price fluctuations—but this latest increase might feel more noticeable. Many users are finding that their monthly subscription fees are now rising at a higher rate, and the lack of transparency surrounding the new plans has left many confused about what to expect.



In addition to the Photography Plan, Adobe also made slight increases to the Lightroom solo plan (an extra $2 per month). The Photoshop solo plan, however, remains unchanged. These subtle adjustments are part of a broader effort by Adobe to increase revenue while keeping its software competitive.



How to Stay Informed About Adobe’s Price Changes

Keeping track of Adobe’s price hikes is essential if you want to avoid unexpected charges or confusion. Fortunately, there are several ways you can stay updated on Adobe’s pricing changes:



Check the Official Adobe Website: The best way to stay informed is to visit Adobe’s official website, where they post any updates related to pricing, new plans, and changes to existing subscriptions.

Watch for Email Notifications: Adobe typically sends email notifications to existing users when their plan or pricing is about to change. Make sure you check your inbox for any communications from Adobe.

Follow Adobe’s News and Announcements: Adobe regularly publishes updates about product changes and pricing on its newsroom, press releases, and official blog.

Contact Adobe Support: If you're unsure about how the new price hike will impact your current plan or if you need clarification, Adobe’s customer service is always available to answer your questions.