<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;">[size= 11pt; font-family: Lexend,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap]72% of businesses that [/size][size= 11pt; font-family: Lexend,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap]hire a marketing services agency[/size][size= 11pt; font-family: Lexend,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap] without a written KPI agreement report dissatisfaction within 90 days. Know what to lock in before you sign anything. [/size][size= 11pt; font-family: Lexend,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap]Companies all over the world paid over $600 billion on [/size][size= 11pt; font-family: Lexend,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap]marketing services[/size][size= 11pt; font-family: Lexend,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap] in 2023. Nevertheless, more than half of all small firms (47%) tell surveyors that they do not know exactly what they are paying. Framing agencies talk about funnels and structures, which in themselves do not make it clear.[/size]