Hi everyone,

We are currently restructuring the tracking funnels for a regional mobility marketplace deployment, Finalrentals Aruba, specifically auditing user behavior drops from inbound search campaigns. Our highest-converting traffic segments land via hyper-localized, high-intent transactional search terms, such as users looking toRent a Car Queen Beatrix Airport .

While the click-through rate (CTR) on our search assets remains stable, we are observing a significant drop-off immediately following the vehicle selection screen on the booking engine. Because this traffic consists of international travelers attempting to coordinate time-sensitive ground transit prior to arrival, minimizing form friction is critical.

We are looking for insights from the community on the following optimization points:

Session Attribution: How do you effectively track attribution when users start a session on mobile while booking flights, but switch to desktop to complete high-value car rental reservations?

Geofenced Intent: Are there proven strategies to dynamically adapt landing page copy based on real-time flight data to match immediate terminal availability needs?

Friction Reduction: What are the benchmark conversion rates for localized travel landing pages where users expect an immediate transactional handoff?

Any feedback on analytics configuration or user journey mapping for regional e-commerce funnels would be highly valuable.