<p class="PDq2pG_selectionAnchorContainer" data-start="4938" data-end="5057">I think token launches are often communicated too much like marketing campaigns and not enough like actual news events.

<p data-start="5059" data-end="5269">A TGE is a specific event with a date, participants, technology, token utility and measurable changes to a project. Presenting those facts clearly makes the announcement much easier for outsiders to understand.

<p data-start="5271" data-end="5488">The project can still promote the launch through its community, but the formal announcement should answer the basic journalistic questions: what happened, who is involved, when is it happening, and why does it matter?

<p data-start="5490" data-end="5587">That's where a token launch pr service<strong data-start="5505" data-end="5535"> can complement social media rather than replace it.



<p data-start="5589" data-end="5785">I'd be interested to hear how other Web3 teams approach this. Do you write your launch announcement primarily for your existing community, or for people discovering the project for the first time?