<p class="PDq2pG_selectionAnchorContainer" data-start="9748" data-end="9847">Crypto companies often focus heavily on crypto-native publications when announcing a funding round.

<p data-start="9849" data-end="9969">But I'm wondering whether mainstream business and finance publications can actually be more valuable for certain raises.

<p data-start="9971" data-end="10192">A funding announcement isn't only relevant to crypto traders. Venture investors, enterprise partners, potential employees and other founders may be more likely to discover the company through business or finance coverage.

<p data-start="10194" data-end="10301">That means the distribution strategy should probably match the actual audience of the funding announcement.

<p data-start="10303" data-end="10424">A crypto funding round press release can be structured around the business story rather than simply the crypto angle.



<p data-start="10426" data-end="10557">For projects raising institutional capital, would you prioritize mainstream business media, crypto media, or a combination of both?

<p data-start="10426" data-end="10557">