Great insights! Using advanced audience tactics in Google and Bing can truly elevate your ad targeting and performance. If you're running campaigns for business tools or software, audience segmentation becomes even more powerful. For instance, if you're promoting an Alternative to Zoho, these tactics help you reach users actively seeking better CRM or productivity solutions. By narrowing your audience based on intent and behavior, you ensure your message lands in front of those who are ready to switch. Smart targeting = smarter conversions!