Using Magento 2 Google Tag Manager you can track the behavior of the customers coming onto your website by integrating the feature of GA4. This module allows you to simplify the tedious task of editing the code on your websites that are intended for traffic analysis and marketing optimization. Now with the help of Magento 2 Google Tag Manager Extension, you can simply implement GTM with your Magento store and easily track product impressions of exactly how many people have visited the product page, submitted forms, track shopping cart abandonment rate, added items to the shopping cart, etc.